Case study
How MOOV by Al-Futtaim built the UAE’s largest car subscription product on JRNY
Al-Futtaim launched MOOV on the JRNY Platform to deliver a modern subscription experience, integrate enterprise operations, and build a foundation designed to scale.
A single operations system with custom automations so the program can run with a lean admin team.
Two-way integrations into core finance and ERP systems to support clean reporting and workflows.
Strong customer self-service through My Account for extensions, servicing, and ongoing actions.
We chose to implement the JRNY platform to allow us to launch subscription quickly with tested technology, the TJ team delivered on this and helped make the launch a success.
Sebastian Picon
Operations Director
The challenge
- Legacy rental systems could not support a modern subscription experience
- Building in-house would have been slow and costly
- The market required a flexible and customer-centric product
- Operations needed to stay efficient as volume increased
The solution
Al-Futtaim chose the JRNY Platform to launch quickly using proven subscription technology, while still enabling the integrations and automations needed for enterprise operations.
- Designed the end-to-end subscription journey around MOOV’s customer experience goals
- Built custom automations to support a lean operating model
- Integrated with more than five business systems through two-way APIs
- Launched the subscription service on JRNY in 6 weeks
Results
- 5,000+ customers acquired within the first two years
- £24m+ in revenue generated in two years
- Established MOOV as a standout subscription offering in the UAE market
Key milestones
- Solution design tailored to customer experience and operational workflow
- Integrations across core business systems via two-way APIs
- Launch on JRNY in 6 weeks
- Scaled to 1,000+ customers within 12 months
- Ongoing optimization post-launch
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