FlexRide - King Windward Nissan
Launched FlexRide in under 30 days - transforming aged fleet vehicles into a customer-first subscription service delivering steady recurring revenue.
Subscription program live in less than a month
Tiered pricing from $399/month to $799/month
New recurring profit center unlocked from aged vehicles
“As a dealership with no prior subscription experience, partnering with the Tomorrow’s Journey team gave us a cost-effective way to launch our program without disrupting daily operations. Their training staff was knowledgeable, flexible, and hands-on, which helped us get up and running quickly and confidently.”
The Challenge
Inventory Was Tying Up Capital
Like many U.S. dealers, King Windward Nissan needed a new way to profit from older stock that was sitting too long on the lot.
Recurring Revenue Without Disruption
The dealership wanted to generate recurring income from its pre-owned fleet while maintaining the flexibility to remarket vehicles when ready.
Customers Were Demanding More Flexibility
Drivers in Hawaii increasingly expect digital access, transparent pricing, and options beyond ownership or long-term leases.
The Solution
Launching FlexRide with JRNY
King Windward implemented Tomorrow’s Journey’s JRNY platform to power a subscription model designed specifically around dealership operations.
FlexRide was built with:
- Tiered pricing from $399/month (Level 1) to $799/month (Level 3), offering multiple entry points for customers
- A one-time access fee bundling maintenance, safety inspections, and registration for one to two years
- Ongoing flexibility to pause, swap, or renew subscriptions, helping reduce churn and keep engagement high
Results
New Profit Centre for Aged Vehicles
Instead of discounting unsold inventory, FlexRide unlocked steady, recurring income streams from vehicles that were previously tying up capital.
Increased Customer Retention
By offering flexible mobility, King Windward kept customers engaged beyond the initial sale, strengthening loyalty over time.
Competitive Edge in Hawaii
FlexRide positioned King Windward as a subscription innovator in its market, moving ahead of online-first disruptors.
Milestones
FlexRide launched as a pilot using aged inventory but was designed from day one to expand across vehicle segments.
Key rollout milestones included:
- Subscription tiers and bundled pricing built specifically for the local Hawaii market
- Seamless integrations across payment gateways, verification, and digital booking software
- A rapid go-live timeline - with the program live in less than a month, capturing early-mover advantage
Launch your subscription program today
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